Domenic has been actively involved in the Australian and Singaporean deregulated and contestable power and gas markets in since 1997 joining United Energy Marketing (UEMPL) In 2001Domenic joined SembCorp Power where in his role as General Manager, he was responsible for establishing a start-up retail & trading Electricity Company in the deregulating Singaporean market. In 2005 Domenic was appointed to the role of Retail Manager, International Power (Retail) Pty Ltd, guiding the company’s foray into the contestable power and gas markets in Australia. Following Domenic’s success leading the negotiations with EnergyAustralia to create the EA-IPR Retail Partnership in 2005, he was appointed Chief Executive Officer. In 2008, the EA-IPR Retail Partnership was re-branded as Simply Energy, the name by which it trades in the National Electricity and Gas market. Simply Energy was rewarded when it was voted Australian Financial Review Smart Investor “Best Utility Provider” in 2009. Joining Alinta Energy in 2011 as Executive Director Retail Markets Domenic’s was responsible for Alinta Energy’s national energy retail portfolio which include 655,000 domestic/SME gas retail customers in Perth plus 120 C&I customers and 2,700 SME/C&I electricity customers. This Also included a start-up C&I electricity and gas business in the NEM, a start-up residential electricity and gas business in Vic/SA, and the establishment of a centralised marketing team/function. More recently Domenic founded SparQ Pty Ltd (trading as Sumo Power) a start-up energy retailer in the Australian energy market, Victoria initially. Sumo Power now retails electricity to residential customers in Victoria.